“Liang Shao” Goes Global—Setting Off Fireworks on the Forbes List! Zhong Liang, Vice President of Dongxin Fireworks, and His Journey in Cultural Communication

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Recently, the Forbes China Business Knowledge Influence Awards series, held in Shenzhen, came to a successful conclusion. Zhong Liang, Deputy General Manager of Dongxin Fireworks Group, has earned a spot on the list thanks to his relentless dedication to promoting fireworks culture and advancing industry knowledge! This not only represents a significant endorsement of his personal influence but also serves as a vivid testament to Dongxin Fireworks’ commitment to leveraging culture as a driving force for industry advancement.

In the lens of “Liang Shao’s Fireworks Journey Around the World,” Zhong Liang steps out of his office and transforms into a walking “fireworks storyteller.” He travels across the globe to firework venues, immersing himself in frontline production, turning the millennia‑long history of fireworks, their meticulous craftsmanship, essential safety knowledge, and cutting‑edge developments into everyday language that’s easy to understand. Under the camera’s gaze, we see the focused eyes of artisans blending gunpowder, the poetic moments when fireworks bloom across the night sky, and the vibrant stories of Chinese fireworks making their way onto the world stage.

The reason “Liang Shao” is able to vividly “venture into the world” is that his feet are firmly planted in the industrial soil cultivated by Dongxin Fireworks, his hands hold the deep technological expertise accumulated by Dongxin Fireworks, and his heart remains committed to the very same mission of Dongxin Fireworks: “To spread Chinese culture and illuminate a better life.” He is not merely a short-video creator; he is also a living embodiment of Dongxin Fireworks’ corporate values and a vibrant extension of the company’s cultural strategy.

Forbes’ recognition perfectly underscores the commercial power of knowledge dissemination and its impact on brand value: Through the approachable “Liang Shao” as a gateway, knowledge is empowered, and the “Dongxin Philosophy” is made visible and truly understood. The name “Liang Shao’s Fireworks Conquer the World” encapsulates Dongxin Fireworks’ industrial ambitions and cultural confidence, enabling the millennia‑old artisanal craftsmanship and modern innovations embodied by Dongxin Fireworks to forge a brand image that is both warm and trustworthy. What the public sees is not just a learned “Liang Shao,” but also a “Dongxin Fireworks” backed by a solid industrial foundation and driven by a sense of responsibility and commitment.

The ancient fireworks industry is being revitalized through the dissemination of valuable knowledge. Dongxin Fireworks encourages and supports such explorations, because outstanding corporate managers should also be the most vivid interpreters and disseminators of their company’s culture.

@Liangshao Fireworks Soar Across the World marks the solid first step taken by Dongxin Fireworks on its journey toward content-driven, persona-based, and multi‑channel development in corporate communications. Today, @Dongxin San Ge is using fireworks to tell the story of Liuyang; @Dongdong Xin Xin is sharing the aesthetics of fireworks and deepening emotional connections with the younger generation. In the future, more “Dongxin Story Ambassadors” embodying diverse roles will gradually join this vibrant matrix. As we create dazzling visual spectacles in the night sky, we’ll also sow the seeds of understanding and affection in the hearts of an even broader audience—through one authentic, lively, and heartwarming IP window after another. The personas of all these IPs will echo one another, together weaving a single narrative about light, beauty, and heritage.

Why not follow @Liangshao Fireworks in the World?

@Dongxin San Ge, @Dongdong Xinxin

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